Our work rises above the noise and makes an impact through a uniquely comprehensive approach that blends imaginative storytelling, strategic thinking, honest counsel and strong relationships with a network of trusted resources.
Behrman Cesa Communications is a dynamic team of Public Relations experts with a proven track record of turning industry innovators into household names. Having transformed countless beauty, wellness, aesthetics and lifestyle companies into powerhouse authorities and record-setting industry sales, we create big ideas and deliver results. Our team of public relations experts are disruptors, best known for unyieldingly imaginative campaigns and first-to-market ideas, grounded with strong relationships.
Nancy Behrman and Gianna Cesa created Behrman Cesa Communications as a next chapter, representing an evolution of an admirable legacy, blending Nancy’s decades of experience with Gianna’s forward-thinking approach. After driving brands like Kiehl’s, Burt’s Bees, Clarisonic, Supergoop!, COOLA, IT Cosmetics, Olly Nutrition, Nutrafol, and many more to category dominance, the duo is channeling that same vision and energy into evolving their own celebrated reputation. They work tirelessly, think big, build brands that disrupt categories and deliver results.
At the heart of everything lies the agency’s firm belief that a successful brand campaign is an authentic story, well-told. We help brands navigate the increasingly complex communications landscape with an omnichannel lens. Drawn to businesses that operate in white spaces and carve out unique niches, Nancy and Gianna are known for identifying and amplifying a brand’s “it factors.” They have driven some of the industry’s most successful trajectories and acquisitions. United by a bold vision, together they are redefining what it means to be a modern PR agency leader. Their shared goal is to revolutionize what it means to be public relations thought leaders by spotting trends before they emerge, empowering the disruptors and transforming brands into names everyone knows and loves.
Our History
Nancy Behrman is a pioneer in the world of Public Relations. Her first client was Kiehl’s Since 1851, a stellar case study on how an innovative public relations campaign can elevate an insider secret into an international beauty leader. Kiehl’s remained a client until its sale to L’Oréal in 2001 and became a benchmark for the industry. Since then, the agency has similarly transformed countless emerging and established companies into powerhouse names, primarily in the world of beauty, therapeutics, aesthetics. health and wellness.
Gianna Cesa has built her career at the crossroads of media, strategy and storytelling. She quickly earned a reputation for her sharp instincts, tireless work ethic and ability to deliver results for clients across industries. Since stepping into the industry, she has partnered with brand leaders ranging from startup founders to Fortune 500 executives, helping to shape their narratives and amplify their voices in competitive markets. Gianna’s rise into leadership was propelled early in her career by strategic thinking, a natural ability to build trust with clients and an unrelenting commitment to excellence.
Our Capabilities
No matter what you need to build your brand to new heights, chances are we’ve done it and we’ve done it well. Our capabilities span public relations, digital influencer marketing, brand building, experiential events, strategic planning and retail advisory services.
Traditional Media Relations & Integrated Communications
- Media Relations spanning Print, Digital, TV and Radio/Podcasts
- Grassroots Communication Campaigns and Activations
- Media, Influencer and Celebrity Sponsorship and Seeding
- Co-branding/Promotions, Partnerships and Strategic Alliances
- Experiential Event Execution, including Product Launches, Campaign Annoouncements and Store Openings
- Professional Outreach and Activations Targeting Experts (I.e. Makeup Artists, Hair Stylists, Physicians and Aestheticians)
- Multicultural Programming
- Crisis Management and Consult
Social Media & Influencer Marketing
- Earned Digital Influencer Outreach for Authentic Social Media Engagement
- Paid Digital Influencer Programming, including Sponsored Content, Creative Campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations
- Social Media Strategy Development
- Paid Social Advertising Campaigns
- Brand Channel Audits, Competitive Analysis and Metrics Reporting
Brand Building & Strategic Planning
- Brand Positioning and Messaging
- Website Copywriting
- Packaging Copy and Content Advisory Services
- Brand Architecture Development
- Launch Strategy Development & Execution
- Comprehensive Product Overview and Assortment Planning Guidance
- Competitive Landscape Analysis
- Advisory Services Relating to Distribution Strategy
