Behrman Cesa Communications is a full-service public relations, brand building, and marketing firm founded upon a passion for the unconventional. Our team of public relations experts are disruptors, best known for unyieldingly imaginative campaigns and first-to-market ideas, grounded with strong relationships with the media, influencers, physicians, retailers and private equity firms.
Whether offering brand guidance, building a launch strategy, mapping out a media tour, or developing engaging digital campaigns, we champion your company by crafting and sharing its bespoke story, from strategy to execution.
Our History
Nancy Behrman is a pioneer in the world of Public Relations. Her first client was Kiehl’s Since 1851, a stellar case study on how an innovative public relations campaign can elevate an insider secret into an international beauty leader. Kiehl’s remained a client until its sale to L’Oréal in 2001 and became a benchmark for the industry. Since then, the agency has similarly transformed countless emerging and established companies into powerhouse names, primarily in the world of beauty, therapeautics, aesthetics. health, and wellness.
Our Capabilities
No matter what you need to build your brand to new heights, chances are we’ve done it and we’ve done it well. Our capabilities span public relations, digital influencer marketing, brand building, experiential events, strategic planning and retail advisory services.
Traditional Media Relations & Integrated Communications
- Media Relations spanning Print, Digital, TV and Radio/Podcasts
- Grassroots Communication Campaigns and Activations
- Media, Influencer and Celebrity Sponsorship and Seeding
- Co-branding/Promotions, Partnerships and Strategic Alliances
- Experiential Event Execution, including Product Launches, Campaign Annoouncements and Store Openings
- Professional Outreach and Activations Targeting Experts (I.e. Makeup Artists, Hair Stylists, Physicians and Aestheticians)
- Multicultural Programming
- Crisis Management and Consult
Social Media & Influencer Marketing
- Earned Digital Influencer Outreach for Authentic Social Media Engagement
- Paid Digital Influencer Programming, including Sponsored Content, Creative Campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations
- Social Media Strategy Development
- Paid Social Advertising Campaigns
- Brand Channel Audits, Competitive Analysis and Metrics Reporting
Brand Building & Strategic Planning
- Brand Positioning and Messaging
- Website Copywriting
- Packaging Copy and Content Advisory Services
- Brand Architecture Development
- Launch Strategy Development & Execution
- Comprehensive Product Overview and Assortment Planning Guidance
- Competitive Landscape Analysis
- Advisory Services Relating to Distribution Strategy
